Google Store New York by Reddymade offers the first retail experience of its kind in Manhattan

Google Store New York by Reddymade offers the first retail experience of its kind in Manhattan

8 Jul 2021 News

On the ground floor of Google headquarters in Chelsea, Manhattan, Google Store New York marks the brand’s first retail space in the city. Designed by Suchi Reddy (Founder of Reddymade Architecture and Design) and Ivy Ross (VP of Design, UX and Research, Google Hardware), this new retail experience is built on the core principles of neuroaesthetics. 

Paul Warchol

According to the architect, Reddymade’s work follows the belief that ‘form follows feeling. Good design, calibrated carefully to the human, positively influence wellbeing, creativity and productivity.’ Playful and pragmatic, the resulting architecture and interiors are an expression of this motto with spaces that re-awaken visitors to the childlike wonder found in the technology and digital innovation on display. 

Paul Warchol

Featuring soft, tactile surfaces such as cork and wood, the design seeks to put the visitor at ease, welcoming those seeking help alongside those pursuing their curiosity. A gravity-defying metal line twists its way through the room, introducing the intuitive whimsy of unexpected connections and free-form play while defining spaces for living. 

Paul Warchol

Warm lighting and neutral tones guide the eye to the ‘Imagination Space,’ at the entrance to the store. Here, a semi-circular node of extruded glass tubing suspended between the ceiling and the floor refracts the light and invites the visitor to interact with products and technologies on an individual level.

Paul Warchol

The design also seeks to engage through its public/exterior face by embracing the New York tradition of window shopping. Reddymade has installed a series of lit window boxes on 9th Avenue, which draw the attention of observers towards the display of Google products and showcasing a special technology that allows an AR interaction with the products on the interior. 

Paul Warchol

Materials used throughout have a Platinum certification and include cork furniture, flooring made from 100% recyclable material using factory waste in production with chemical-free maintenance; low-VOC material wall panels made from 100% PET plastic, containing at least 60% post-consumer content; and, carbon-neutral floor covering verified by the Interface Carbon Neutral Floors Program of Bureau Veritas. 

Related Content
Latest News
Nature, character, and transparency form create a harmonic balance that characterizes this latest house by the Garcés de Seta Bonet
4 Aug 2022 News
Nature, character, and transparency form create a harmonic balance that characterizes this latest house by the Garcés de Seta Bonet

Surrounded by nature and with a broad view over Catalonia's Costa Brava landscape, Garcés de... More

Les Grandes Terres reconstruction and extension project brings a sophisticated urbanity to its Paris neighbourhood
4 Aug 2022 News
Les Grandes Terres reconstruction and extension project brings a sophisticated urbanity to its Paris neighbourhood

Adding to the urbanity of a Paris neighbourhood, this project by Hesters-Oyon Architectes involves t... More

BLAF architecten experiment through their dynamic House hkZ design with the essential components of the single-family home
4 Aug 2022 News
BLAF architecten experiment through their dynamic House hkZ design with the essential components of the single-family home

Belgian practice BLAF architecten is known for exploring complex housing sustainability, affordabili... More

Sculptural, flower-shaped Holland Casino Venlo by MVSA Architects displays a colourful, interactive facade
4 Aug 2022 News
Sculptural, flower-shaped Holland Casino Venlo by MVSA Architects displays a colourful, interactive facade

Located close to the German border, Holland Casino Venlo is a flower-shaped, sculptural building by... More

Seichii Yamada & Associates reimagine the traditional Japanese house in a striking silver façade
3 Aug 2022 News
Seichii Yamada & Associates reimagine the traditional Japanese house in a striking silver façade

Located in Shizuoka city in Japan, House in Nishichiyoda designed by Seichii Yamada & Associates... More

Sigurd Larsen designs a black timber-clad cabin that resonates with Nature
3 Aug 2022 News
Sigurd Larsen designs a black timber-clad cabin that resonates with Nature

Danish Architect Sigurd Larsen designs a tiny cabin retreat in collaboration with Berlin-based hospi... More

Making infrastructure do more: MVRDV and StudioPOD complete One Green Mile in Mumbai
3 Aug 2022 News
Making infrastructure do more: MVRDV and StudioPOD complete One Green Mile in Mumbai

Recently completed in Mumbai, the One Green Mile project by MVRD and StudioPOD transforms a series o... More

John McAslan + Partners take a ‘Fabric First’ approach to the renovation and enhancement of Glasgow’s celebrated Burrell Collection building
3 Aug 2022 News
John McAslan + Partners take a ‘Fabric First’ approach to the renovation and enhancement of Glasgow’s celebrated Burrell Collection building

Glasgow’s Burrell Collection includes 9,000 works of fine and decorative arts spanning 600 yea... More

Featured Products
Featured Projects