PARK ASSOCIATI

The building designed for Salewa is a synonym for iconic architecture, while being sustainable at the same time. The project by Cino Zucchi Architetti and Park Associati is a reference for the territory, both for its composition choices – relation with the context – and its functional program which opens the corporate building to an interesting combination of uses. Built on the edge of the city of Bolzano, it is conceived both in its relation with the landscape of the Dolomites and in the way it is perceived from the highway, becoming a new landmark. A reference also for its attention to energy consumption and the sustainable use of resources.The decision to equip the building with the most advanced energy-saving systems has led the de... More

In the recent years in Milan has arisen the need to recover buildings that are no longer efficient or adequate, totally altering the original plant. Recovering what already exists by improving their environmental performance with retrofitting actions is a sustainable choice because it saves the territory, which is a non-renewable and very limited resource.In these terms, the film illustrates two projects by the Milan Studio Park Associati. La SerenissimaThis building, designed in 1962 for Campari firm by the Soncini brothers could have been considered modern and technologically advanced for its time. Actually, in the contemporary condition, many of its aspects had however proved to be costly and inefficient from an energy saving point... More

The project proposes a complete renovation of a poor architectural quality building from the beginning of the ‘80s, outdated in terms of energy and distribution. The refurbishment converts the building into a contemporary property suited to the developing surrounding area of Bicocca district. Rather than implementing a restyling process, the building’s architecture was re-thought from scratch and the proportions and shapes of the massive volumes of the original building have been altered to achieve a much lighter and articulated configuration. The proportioning of the building’s volumes also allowed to create new large terraces on the rooftop further connecting ENGIE HQ with its surroundings: staring at the "artificial" skyline of downtown... More

The building known as “Palazzo Campari” was designed in the 1960s by Ermenegildo and Eugenio Soncini in the heart of Milan and was one of a series of buildings that emerged during the economic boom years, representing a new aspect of corporate identity for Italian industry. It was originally characterised by the burnished colour of the metal structure of the facade, tinted glass of the curtain walling and the brown metallic paint used for the smaller block in via Cavalieri given over to residential use. When it was built, it was considered to be modern and technologically advanced, even experimental. Today however, many of its undeniably attractive aspects have become outdated with regards to current standards of building construction. For... More

The functional theme - a large warehouse, offices, factory shops, kindergarten, cafeteria and indoor climbing gym - is articulated following the client’s desire to have a representation of the company’s brand, producing sophisticated mountain climbing apparel. The exceptional location adjacent to the Brennero highway suggested a “landmark” building, in formal dialog with the surrounding steep cliffs. The oxidized zinc envelope and the large north-facing glazed surfaces generate a “mineral” feeling of the whole building on the backdrop of the beautiful and hard landscape. More