Pricegore

London-based architectural practice Pricegore has revitalized a modernist terrace townhouse in London’s Chelsea district. Drawing on the site’s Victorian past in order to maximize spatial potential, the studio stripped back and upgraded the 1960s brutalist dwelling, creating a contemporary family home.  Johan Dehlin Originally a five-bedroom house, Pricegore was tasked with reconfiguring the residence into a three-bedroom home with living spaces more suited to modern-day requirements. “We admired the rational design of this brutalist terrace and its formal expression, however the interiors needed retuning to contemporary life and of course it required a total renovation in terms of thermal performance and en... More