#retaildesign

 Established in 2024, FUZOZO is a pioneering brand centred on AI large-model technology. Specializing in providing emotional companionship for Generation Z, it offers a multi-modal interactive and social AI companion toy. Tens Atelier has been commissioned to create FUZOZO's inaugural concept store.  ▼General view ©YUUUUNSTUDIO YUUUUNSTUDIO  The project's background presents certain unique characteristics. As the brand's flagship concept store, its implementation phase encountered particularly distinctive conditions. At project commencement, we were still working with Fuzozo mock-ups, with the final production adjustments for the finished products still underway. Even the brand itself possessed only five mock-ups.... More

In a bold move that captured the attention and imagination of the city, Dick’s Sporting Goods unveiled a groundbreaking endeavor: bringing to life the first urban Dick’s House of Sport on one of the most iconic blocks in Boston. Celebrating and amplifying Boston’s identity as a legendary sports town, Dick’s Sporting Goods partnered with Bergmeyer to tackle this colossal project, balancing its unparalleled potential with formidable challenges. Luke Hayes Photography Luke Hayes Photography Standing proud at 760 Boylston St, between the iconic Prudential Center and the Boston Marathon finish line, Dick’s House of Sport Boston is multi-layered in its attributes. First and foremost, this is the first ever... More

The interior design studio has crafted a space where tactile materials and neutral tones take center stage. Every element has been thoughtfully conceived to blend seamlessly with the surroundings without overpowering them, allowing the materials themselves to define and fill the space. Matteo Triola Matteo Triola Matteo Triola Walls and ceilings are coated in hand-applied sand-colored lime plaster, offering a robust, textured surface that adds depth and subtle chromatic variations. The same hue was deliberately selected for the microcement flooring, creating a cohesive “box effect.” Birch wood, chosen for its natural yet dynamic grain, harmonizes with mocha-colored matte lacquered finishes, striking a refined bal... More

Showcase Apartment:  Une boutique, Deux ambiances, Trois salles. Club21's store renovation at Siam Discovery introduces an innovative approach to retail design, blending two contrasting atmospheres within a dynamic, multi-label boutique. As a brand that prides itself on versatility, Club21's interior design reflects this by catering to different personalities and moods, creating an immersive and unique shopping experience. Khun Pavanaree Tohsaeng, the Brand Director for Fashion Contemporary at Club21 Thailand, conceptualized the store as a showcase apartment, where customers journey through three interconnected spaces, each offering distinct ambiances. Sitthisak Namkham Sitthisak Namkham The store’s first section is l... More

The project connects the existing space on street level to the intimate and domestic atmospheres of the upper floor. The sequence ofrooms reveals a common underlying matrix, without however affecting the well-defined character of each one of them. Omar Golli The new space, accessible both by elevator and spiral staircase, is identified by the typical atmosphere of the old town residencies,with high ceilings and casement windows. From the very beginning, the client’s brief was to maintain the residential feel, exploring theexpressive potential of the "apartment" type vs the contemporary idea of retail.Starting from this premise, the concept seeks to shift spaces, objects and furnishings from their traditional domestic vocation, o... More

Moitié Studio reinvents the interior of the opulent red room of Palazzo Borromeo d'Adda for the presentation of the new RTW Collection by Nensi Dojaka during Milano Fashion Week. A powder-colored limbo, created by a system of 3-meter-high wings, allows a glimpse of the historical context of the room, neutralizing its most distinctive features and colors making the display of the collection the protagonist. The room perimeter is enriched by customized hangers designed by Giorgia Rossi and Francesco Gennaro, souls of Moitiè Studio. Diagonal shapes retrieve Dojaka style creating a dynamic perspective in which the mannequins covered in natural lines are placed. Matteo Triola Technical lights provide the room with a diffuse... More

Ergon Bakehouse: Living in a Bakery A place for making and baking pastries, a retail space, an eatery, and finally a hotel, all in the heart of Athens. Ergon Bakehouse is a hospitality project, unified by the enticing aroma and colours of dough—a semiotic symbol of care. From the entrance to the rooms, the design of Urban Soul Project revolves around the life cycle of the dough and the ambiance of a traditional Bakery. Ergon Bakehouse is a multifaceted culinary and hospitality destination that celebrates the art of baking. It is located in the historic center of Athens near Syntagma Square, within a listed building designed by architect Vassilis Tsagris in the early 20th century. Photos: Mirto Iatropoulou / Mia Dorier , Set Stylist... More

After completing Cult Gaia’s New York flagship store, founder Jasmin Larian entrusted Sugarhouse to design her Miami flagship as well. Tasked with creating a concept that honors both the brand and the landscape, Sugarhouse sought inspiration from temple architecture, Larian’s Persian heritage, and Henry Rousseau’s painting The Dream. Kris Tamburello The first noticeable reference is the exterior. The A-Frame structure breaks from the typically flat architecture of Miami’s Design District. Taking its shape from local casitas, the store is immediately familiar and welcoming. Covering the façade is an 1800-piece tile mural by artist Michael Chandler. Sugarhouse commissioned Chandler to create the hand-pain... More

Commissioned by socks brand, Senpice, Office ZHU has completed a retail design, Garden Island, in Shenzhen Yifangcheng Shopping mall. Yuuuunstudio Yuuuunstudio The shop's shape is oval, and it is situated at the entrance to the metro station. Given its multifunctional nature and diverse sales and storage requirements, efficiently utilizing the space and attracting consumers quickly were primary considerations in the design. Yuuuunstudio Yuuuunstudio Since the brand's characters are lively and vibrant, with sock figures featuring animals and flowers, we proposed the concept of a garden island. The feeling of lounging under the summer garden trellis was translated into the design language. Yuuuunstudio The team fir... More

Entrepreneur Johnny Earle, aka "Johnny Cupcakes," is a bona fide Brand Hysteria Expert. It's seemingly baked into his DNA as a self-starter who's been launching businesses since he was a young kid. Johnny Cupcakes has won over the masses with his fakery for over twenty years without selling any baked goods. Instead, he has created an empire with a heartfelt mission to make people happy by designing limited-edition t-shirts, greeting cards, and apparel. Ben Gebo Photography Ben Gebo Photography When the chance arose to move Johnny Cupcakes’ existing store on Boston's Newbury Street to a new location closer to Mass Ave., Johnny jumped on the opportunity to re-envision his store and further amplify his brand and customer exper... More

Designed by Laguarda.Low Architects (LLA), the Prishtina Mall in Kosovo has swiftly risen to prominence as the largest regional shopping center in Southeast Europe since its grand opening in March 2023. Leonit Ibrahimi Leonit Ibrahimi Leonit Ibrahimi Leonit Ibrahimi Leonit Ibrahimi Leonit Ibrahimi Leonit Ibrahimi Leonit Ibrahimi Conveniently positioned south of downtown Prishtina, Kosovo, Prishtina Mall serves as a landmark of leisure, entertainment, and unparalleled shopping experiences for residents far beyond Kosovo. Its strategic location grants easy accessibility, cementing its status as a sought-after destination in Southeast Europe. Leonit Ibrahimi Leonit Ibrahimi Leonit Ibrahimi... More

Oever Gallery, situated in Ostend, draws its name from the Dutch word for 'shore' or 'bank.' The gallery finds its roots deeply intertwined with the graffiti, street, and urban art culture that defines the city, serving as the foundation of the interior design concept. SKINN BRANDING AGENCY SKINN BRANDING AGENCY The project embodies a creative reversal, a reinterpretation of the conventional canvas of a street artist—the urban landscape—rendered with a refined, minimalist touch within the gallery's confines. The outcome is a stripped-down representation that captures the essence of the concrete jungle. SKINN BRANDING AGENCY SKINN BRANDING AGENCY The open plan space, easily divided into zones using a versati... More

Nautica's flagship store in Dubai Hills Mall unveils a trio of distinct experiences that spotlight the brand's versatile product range. Guided by the creative direction of Designsmith, this space is divided into three sections, each with its unique design sensibility while sharing common elements. The first section reflects an industrial minimalist style, with understated flooring drawing attention to a central focal point. An abstract interpretation of a modern boat adorns the floor, capturing the essence of maritime influence. Chandan Sojitra Moving to the second area, visitors are greeted by a cosier atmosphere, achieved through the use of wood and carpeting. The retail display structures evoke the craftsmanship of boat making, fe... More