#rollout

the Retail.Next concept by BMW, implemented by PLAJER + FRANZ, redefines the customer experience by seamlessly blending physical and digital elements. the focus is on the customer, who enjoys a personalized premium experience through the integration of exhibition and consultation areas. ken schluchtmann, diephotodesigner.de modern elegance and comfort shape the design, while exclusive lounges provide a relaxed setting for in-depth consultations. the introduction of virtual reality showrooms allows customers to explore every BMW or MINI model in detail, regardless of actual showroom availability. ken schluchtmann, diephotodesigner.de this innovative concept, developed by BMW, has been first realized in the modernized berlin and m... More