the Retail.Next concept by BMW, implemented by PLAJER + FRANZ, redefines the customer experience by seamlessly blending physical and digital elements. the focus is on the customer, who enjoys a personalized premium experience through the integration of exhibition and consultation areas.

modern elegance and comfort shape the design, while exclusive lounges provide a relaxed setting for in-depth consultations. the introduction of virtual reality showrooms allows customers to explore every BMW or MINI model in detail, regardless of actual showroom availability.

this innovative concept, developed by BMW, has been first realized in the modernized berlin and munich branches and is being gradually rolled out worldwide.

PLAJER + FRANZ has been commissioned to carry out the feasibility study for the realization of the RETAIL.NEXT concept in the BMW and MINI branch at berlin kaiserdamm:

·         status quo analysis

·         concept implementation

·         optimization of customer experience and process

·         coordination of lighting design for basic lighting

·         cost estimation

·         creation of a schedule and scenarios for the construction phases

lighting planning: NOi concept design