Vinitaly
An overview of projects, products and exclusive articles about vinitaly
Project • By Edoardo Milesi & Archos • Pavilions
Banfi Pavilion
The Castello Banfi Pavilion offers a complete sensory immersion into a fertile microcosm that embodies Banfi’s philosophy. This space is not merely a celebration of wine but a multifaceted narrative that intertwines a centuries-old love for the land with a continual search for balance between innovation and tradition. Here, wine becomes a tangible symbol of the patient, meticulous work of transforming the landscape and the people who inhabit it, contributing to the creation of the genius loci that characterizes the timeless harmony of the Tuscan territory.
Ezio Manciucca
Entering the Banfi Pavilion means stepping into an evocative, deeply experiential and emotional dimension, capable of engaging the senses in a collective ritual... More
Project • By Edoardo Milesi & Archos • Trade Shows
Zenato Winery Pavilion
The concept for the Zenato pavilion at Vinitaly was conceived to ensure careful management of the corporate marketing flows and dynamics.
Andrea Ceriani
The long and narrow conformation of the area intended to house the stand, the adjacent volumes of the other exhibitors and the light and noise pollution generated by the large exhibition space of Verona Fiere Pavilion guided the compositional and functional choices of the project.
Andrea Ceriani
To translate corporate values into stimuli rich in meaning, the Zenato stand presents itself as a slender, evanescent and permeable container to the flow of visitors thanks also to a ribbed covering of white elastic cords that vibrate at the passage and touch of visitors, conveying sensa... More