Winery stand

The concept for the Zenato pavilion at Vinitaly was conceived to ensure careful management of the corporate marketing flows and dynamics. Andrea Ceriani The long and narrow conformation of the area intended to house the stand, the adjacent volumes of the other exhibitors and the light and noise pollution generated by the large exhibition space of Verona Fiere Pavilion guided the compositional and functional choices of the project. Andrea Ceriani To translate corporate values into stimuli rich in meaning, the Zenato stand presents itself as a slender, evanescent and permeable container to the flow of visitors thanks also to a ribbed covering of white elastic cords that vibrate at the passage and touch of visitors, conveying sensa... More