In 1910, the first generation of Slettenhaar's began to produce brushes for the textile industry. G.H. Slettenhaar was a weaver at Ten Cate textile company, where brushes were used to clean the looms. These brushes were made of a bunch of pig bristles glued to a wooden handle.
When the brushes were worn out, Slettenhaar took them home to repair them in the shed behind his house on the Primulastraat in Almelo. Other companies found out about his skilled repair jobs and soon the repair requests started flooding in. This was the beginning of the 'G.H. Slettenhaar Borstel en Bezem fabriek' (Brush and Broom factory).
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