There was never any question that Alexandra Kidd would grow up to be an interior designer. Alex used to help her mother rearrange the furniture in her childhood home every weekend, dressing up in her mother’s high heels and pretending to orchestrate the whole thing. Meanwhile, Alex’s father was teaching his daughter an invaluable lesson about how to use power tools . . .
After 10 years working with an iconic Australian interior designer on local and international luxury hotels, Alex started her own design studio focusing on residential design, affording her clients the style and detailing of the luxurious hotels she had become renowned for.
Steadily Alex’s portfolio grew to include residential and multi-family projects throughout Australia and was named House & Garden's ‘Top 8 Designers to Watch’. Alex loved the fast-paced and varied projects she was working on, every day on a different building site overseeing urban residential fit-outs, beach houses and donning a hard hat to inspect the construction of multi-family developments. Alex always found that her time on site amongst the builders, joiners, carpenters, tilers and painters was the most invigorating part of her job.
When the opportunity arose to relocate her business to the United States in 2006 Alex jumped at the chance, excited to dive into the glossy pages of the glamorous design magazines she had pored over as a child.
Alex’s Australian style was embraced in the US, working on many large-scale residential projects including New York lofts, golf course condos and multi-family ‘cities’. The scale and style of the projects were exciting and the opportunity to use products and materials that were native to the US was inspiring.
However, after 6 years abroad Alex was yearning the hands-on nature and quality of Australian craftsmanship. The Aussie lifestyle was calling and Alex returned home in 2011 to start a family and fall in love with Australian style all over again.
Alex believes in experiential design, placing importance on how someone will feel in the spaces she creates, and how she may be able to enhance their experience and ultimately their lives.
‘I am passionate about design. I truly believe that good design can change lives.’ Alexandra Kidd, interior designer, business owner, mother, lecturer and design addict.