An award winning product designer.
Products designed by Ariel have been displayed on various exhibitions museums and galleries, and published around the world.
The studio has been developing and designing lighting, furniture and consumer products. While specializing in custom-made products in cooperation with major architect firms, for commercial project such as shopping malls, hotels, offices and more
since 2005 Ariel acted as a designer at "Keter" Plastic company one of the leading plastic consumer companies in the world. Developing DIY outdoor and indoor storage solutions for the North American and European market
In addition, working with different companies, for whom he designed several products, such as L'Oreal , Office Depot and more.
In 2010 Ariel established the studios, among his most famous collections are
"Folded": Using techniques borrowed from the discipline of paper and applying them to innovative wooden sheets. The collection has been on sales in Europe, and was published in leading worldwide magazines with high appreciation.
"Knitted": A series of light fixtures that combines technology with tradition. Knitted fabric is mounted onto a skeletal structure. The collection distributes worldwide and appreciated by key publications and buyers.
“Crumpled”: collection is the new series that follow the research in material quality and abilities.
”Street Capture”, a unique project which deals with the relations between furniture and street art.
some famous projects of the studio , includs custom made lighting collections for Belgrade’s new fashion mall ,Nordoy Hotel, Sam & Blondi ,Stories Hotel ,Sheraton spa, Opera tower Hotel and more.
Ariel is lecturer for design at the SCE College.