Dinoflex has been a leading innovator in the manufacture of recycled rubber products for over two decades. We specialize in producing premium quality rubber flooring, surfaces, tiles and custom products. Our merchandise provides solutions for architects, designers and builders that are cost effective and environmentally friendly. It is through constant research and development and the tireless pursuit of innovation that we remain at the forefront of our industry. Our unique process produces an impressive range of richly coloured flooring suitable for a multitude of sport and commercial applications and can even be customized with intricate logos and designs. We are proud to offer a product that is of the highest quality and helps make the world a more liveable place.
CORE VALUES
Core Values are what support our vision, shape our culture and truly reflect what we value. Our core values are the essence of our identity, our principles, and our beliefs. Read more about our values below.
Safety Above All
We are committed to maintaining the utmost standards of health, safety and environmental protection, on each and every project, every single day. We want our employees to arrive home healthy and safe at the end of each work day. We consistently remain conscientious and focused, and are always aware of what we and others around us are doing. We understand that we must be rigid when following internal processes to ensure optimal safety – which means never cutting corners!
Customer Intimacy
Our goal is to make every Dinoflex customer a customer for life. This is achieved through the development of purposeful relationships, and by understanding the business needs and expectations of our clients. We believe that when we help our customers succeed, we succeed as well. Channeling company resources and capabilities ensures customer satisfaction, from the designer to the end user, and every point in between. We believe that when we help our customers succeed, we succeed as well.
Extreme Ownership
What is extreme ownership? To Dinoflex, it means being 100% accountable with absolutely zero excuses. It’s taking personal responsibility and full accountability for every one of our individual and collective actions and deeds. We expect leadership from our employees at every level and a commitment to being the very best that they can be. We believe that it is better to be a contributor, not a detractor – don’t find fault, find a solution!
Business Innovation
We believe in the impact and effectiveness of utilizing mindful creativity towards the development of new products, continuous improvements and new processes. We eagerly embrace and drive purposeful change, an achievement that is in part facilitated through employee and customer engagement. This enables us to always remain at the precipice of the industry.
MISSION
Around 70 per cent of the world’s rubber is used in tires. It is through this ample supply that we produce each and every one of our products. We choose to recycle used rubber rather than manufacture new material because we care about environmental conservation and keeping our carbon footprint small. Using recycled tires also keeps them out of landfills and saves the natural resources that would otherwise be consumed to produce new raw materials. At Dinoflex, we are always working to make ourselves better.
For these reasons we put a great deal of effort into researching new means and ways of producing Dinoflex products so that we can always be current with the most eco friendly processes. But our ambition doesn’t end there. We refine our production, application and customization methods constantly so that we can offer the very best Dinoflex experience to our clients. We know it is essential to embrace growth and change, to always provide a result that we can be proud of, and to create a product that we can stand by.
Dinoflex Product

NEXT STEP™ Luxury Dinoflex
With NEXT STEP™ Luxury you can have it all. Experience high color design, in an ergonomic flooring system, at a lower price per square foot in compari...
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Reference110548
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