Born in Tokyo in 1965. Graduated from the Department of Graphic Design, Faculty of Art and Design of Tama Art University. Spent 11 years at Hakuhodo and established his own creative studio, SAMURAI, in Japan in 2000.
Kashiwa, one of the world’s leading creative directors, delivers a fresh perspective of design to the world. From concept and communication strategy building to developing brand logos, Kashiwa's ability as a brand architect to identify, elucidate, and visualize the essence of the subject is highly acclaimed in a number of fields. Recently, he has extended his vision to include the design of space and major architecture projects.
Selected representatives works and clients:
Created direction of global brand strategy of Uniqlo and Rakuten
Produced the Seven Eleven brand project and CUP NOODLES Museum
Branded Yanmar for the next century
Built the corporate and small car branding strategy for Honda ‘N’ series
Designed the logo and signage schemes of National Art Center Tokyo
Managed creative direction of *OECD/CELE award-winning Fuji Kindergarten
Crafted the “Japan Brand” for Imabari Towel Japan, revitalizing the regional towel industry
Set direction of Urban Renaissance Agency’s “The Future of Housing Complex Project”
Created and designed the identity of the JAPAN International Content Festival
Guest artist of the ARIA 400 project exhibiting at ‘Meson de Objet’ 2016 in Paris, debuted the “DISSIMILAR” series
Branded and designed a performance commemorating the name-taking ceremony of renowned Kabuki actor Nakamura Shikan VIII
Author of bestseller “Kashiwa Sato’s Ultimate Method of Reaching the Essentials.” Author of “Reaching the Solution: Kashiwa Sato’s Creative Thinking Techniques, “KASHIWA SATO-World Graphic Designs Ginza Graphic Gallery,” “Kashiwa Sato on Meetings-Achieving Breakthroughs in Your Conventional Meetings,” “Miraculous Comeback-Revival Brand Strategy of Imabari Towel Japan,” "Eji-eji-eji-jie" (Collaboration between Mr. Shuntaro Tanikawa / published by Crayonhouse Inc.) and many others.
Winner of numerous awards, including the Mainichi Design Award, Tokyo ADC Grand Prix, Gold Award of Tokyo TDC, Asahi Advertising Grand Prix, Yusaku Kamekura Award, Good Design Award, Gold Award of Japan Package Award, and Design for Asia Award.
Visiting Professor at Faculty of Art and Design of Tama Art University, Board member of Tokyo Art Directors Club, and “Japan Cultural Envoy FY2016” for the Agency for Cultural Affairs, Government of Japan.
