LUCE DI CARRARA

Luce di Carrara was created at the beginning of 2000, based on the same principle behind the Made in Italy brand. This entailed combining the uniqueness of natural stone, especially white Carrara marble, with design aptitude derived from a strong industrial tradition in order to create a unique product of innate beauty, but also one that was easy to use, versatile and reliable for contemporary design. The world of natural stone needed to change direction in order to allow anyone to create their own ideal marble and draw shapes, structures, architecture, without being inuenced by the “sacred” monumental nature of a block of marble. The turning point for Luce di Carrara came in 2013, when the brand joined Henraux. This meant an industrial and technologically advanced heritage but also established working relations with architects, designers and artists. Over time, these professionals have been able to transform marble into a exible material, capable of preserving its uniqueness yet revealing new forms of expression. Luce di Carrara is a coherent project. It encompasses both territorial and product coherence, where all stages, from design to production, merchandising and communications, are coordinated by one vision. One vision focusing on a new way of experiencing marble that has its roots in the centuries-old tradition of Henraux. Luce di Carrara is an open project. It will be completed and increase in value through all the interpretations that, from now on into the future, consider it a perfect creative environment. A laboratory ready to listen to “changes in taste”, as Gillo Dorfles, one of the greatest interpreters of international artistic culture, would say. The interpreter of the new course of Luce di Carrara by Henraux is Michael Anastassiades, a Cypriot by birth with a Mediterranean culture, but a Londoner by adoption. Anastassiades seems to apply to marble the verse by the poet Pindaro “you become what you are”. Without betraying the essence of a material that is unique in the world, anyone can take on the leading role and express their language and creativity. This is the new Luce di Carrara line of thinking and the beginning of a new path where the marble and its territory will always be at the center of the stage.