Massproductions is a Stockholm based furniture company, run by experienced designers Chris Martin and Magnus Elebäck. Massproductions develop high quality, tactile furniture in a modernist spirit.
Englishman Chris Martin and Swede Magnus Elebäck met in 1999 and have since worked side by side as consultants for the furniture industry. With their accumulated knowledge from these years, they took the next step and in 2009 launched their own furniture company, Massproductions.
Under the Massproductions brand they now produce and market their own collections of furniture using a new and simple method for developing products. By taking away the filters normally associated with a producer, they can make products that would otherwise get stuck somewhere in the development process.
"Our knowledge and passion is in mass production, hence the name. Our goal is to use industrial processes to create furniture which people can get excited about, something that gives them pride of ownership. You can do that with a hand-crafted piece, but for us the satisfaction comes from achieving it with an industrially produced article", say Chris Martin.
The philosophy behind Massproductions is to harness the benefits, values and quality of volume production. We believe that responsible and rational mass production benefits the consumer, the factory worker and everyone in between.
With a dignified simplicity we aim to create products that are tactile, considered and modernist in spirit.
Massproductions Environmental Statement
The production and consumption of any consumer product has a detrimental effect on the environment. At Massproductions we do our best to minimise this effect wherever we can.
We believe that responsible mass production is the best way to minimize harmful effects on the environment. Our core concept is to produce cleverly and in volume.
Our approach to design in itself relies on an intelligent and economic application of materials. Our products are often designed to be stackable meaning that many products can be transported efficiently and reduce fuel costs.
Our products are mostly made in a single material, or if a combination of materials are necessary, they are made to be easily separable for recycling. Our wood is sourced from sustained forests and safe glues are used throughout. Wherever possible we use at least part recycled material in our products. All packaging is thought through from an environmental perspective.