SO Architecture office was founded by architect Shachar Lulav and architect Oded Rozenkier in 2007. The office's works combine contemporary design and planning, with a social and ecological approach. The office is involved in design and architecture as a whole and has a wide range of experience in all areas of architecture: Environmental plans outline plans, architectural designs for residence and commerce to the public and private sectors, and interior design of private houses, offices and commercials. SO Architecture has won recognition and publicity for winning numerous competitions in Israel and abroad. In July 2012 the office won the international open competition for planning of the Natural History Museum in Jerusalem of 30,000 sqm. SO Architecture is establishing its status as a quality and meaningful office in the design and architecture landscape in Israel.