Studio Elementare borns from an idea and an ideal. The idea applicable to each project, especially into the contemporary world complexity, is to be able to offer a humble service based on listening, sharing and lastly on the development of the final product, taking care of all the elements without sacrificing anyone, but rather by valuing the set.
The ideal is that this idea of the process can be realized in a language that does not neglect the cultural today's tension, that need the "carefreeness" of those who live with enthusiasm, trying to seize all the opportunities that every job offer to become significant.
This approach, that SE feels as an attitude, it's definitely matured with the large-size works occasions but is based on the experiences of the small -or very small- ones, which are still carried out with the same seriousness and ambition, looking at the world through the eyes of a child.
Founder Paolo Pasquini graduated at the University of Florence, and after a first professional experience in Pisa (exhibition design for the Certosa di Pisa Historic Gallery at the Natural History Museum), he started an important collaboration with architect Italo Rota in Milan (Audiovisual Library of S. Sisto in Perugia, design and planning contest for the Nuovo Museo del Novecento in Milan), and with Aukett+Garretti, (Bodio Center business park in Milan, Competition for the ex Polo Urbano Fiera in Milan). From 2004 he has mantained a steady collaboration with Europa Risorse.
These experiences helped defining the misson of SE, with two different but both very significant professional attitudes: the stubborn search for projects that are significant for each single person as well as for the whole community; and professionalism at the service of the client as a moral choice.
Among the most important developed projects are: Milan Maciachini Masterplan, urban planning and design for the Carlo Erba brown field development - Land area 65,000 sqm, GLA 95,000 sqm; Food Park buildings, two buildings dedicated to a free flow restaurant in the same area; Lamarmora residential complex in Brescia for about 20,000 sqm including 30,000 sqm public park landscape design; the Butterfly Conservatory, at Diga di Alento (Salerno), an experimental project to integrate photovoltaic elements in architecture design for ENEL Green Power. The office’s activities include also services in art direction, exhibitions design and interior design.
SE is currently working on variuos projects concerning different scales: Marina Velca residential development, masterplan and architecture design for 28,000 sqm of holiday housing and an 18 holes golf course; the renovation of a 7000 sqm XVI century building in the city center of Como; renovation and refurbishment of offices in Milan for prestigious clients (Levi’s Strauss & Co., Doughty Hanson & Co., DeAgostini, Magnolia, Zodiak Active), including two office floors in Piazza Duomo for Value Lab.
The practice’s work has been featured in several leading architecture exhibitions, from Venice Biennale (2010) to Salone del Mobile (2009), including International Architecture Biennale Award “Barbara Cappochin” (2011), which led to the publication of Macichini project in “Superurbano”, in the section dedicated to Smart Cities.
The long-lasting professional experience within a developer firm brings PP and his collaborators, coming from experiences in international architectural agencies, to always consider the design activity as an occasion to add value to the property under development.
