studiohoon is an interior design practice based in Seoul, South Korea, founded by designer Hoon Lee. The studio works with commercial interiors — spaces where a brand becomes real.
Each project is approached as an experiment in how space and people communicate. Design begins not with style, but with the actions and experiences a space must hold; it develops through material experimentation and a contextual reading of each site. The composition stays restrained; atmosphere follows as a result.
The outcome is work that is quiet in language but specific in character — interiors built around the people and brands that inhabit them.
