Universo Positivo products, catalogues and more

Up’s philosophy is design democratization through contemporary, multifunctional and European made furniture. The first collection, presented in September 2013 at Maison&Objet fair in Paris, celebrates with freshness and dynamism the surprising mix between solid oak and laquered metal. This project, initiated by Ethnicraft and the designers duo Jan & Lara, navigates through collaborations with Hertel & Klarhoefer, David Caspar Schäfer, Thomas Merlin or Jonas Wahlström and takes us to a refined and timeless playful universe. In this “Universo Positivo”, each piece of furniture, each accessory or lighting was created with a sense of aesthetics and simplicity, and a coherent approach of lifestyle.

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