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CHOW TAI FOOK SHANGHAI 1000 TREES SHOP

CHOW TAI FOOK SHANGHAI 1000 TREES SHOP
Jonathan Leijonhufvud Architectural Photography

Greenery Growing in Shanghai - Chow Tai Fook’s Brand-New Experience Shop

photo_credit Jonathan Leijonhufvud Architectural Photography
Jonathan Leijonhufvud Architectural Photography
photo_credit Jonathan Leijonhufvud Architectural Photography
Jonathan Leijonhufvud Architectural Photography

This experienced shop is in the commercial district of Shanghai 1000 Trees.  Designed by British architect Thomas Heatherwick and his team, the whole building is planted with more than thousands of flowers and trees.  We got inspired and combined the concept of lush plants with the theme of ‘Heritage’ to create a unique experience of space. 

photo_credit Jonathan Leijonhufvud Architectural Photography
Jonathan Leijonhufvud Architectural Photography
photo_credit Jonathan Leijonhufvud Architectural Photography
Jonathan Leijonhufvud Architectural Photography

We continued to use the ‘Heritage’ theme as the overall shop image, with a wall of safe deposit boxes, each with a unique metal number stamp.  Number "5201314" is the homophone of "I love you forever" in Mandarin.

photo_credit Jonathan Leijonhufvud Architectural Photography
Jonathan Leijonhufvud Architectural Photography
photo_credit Jonathan Leijonhufvud Architectural Photography
Jonathan Leijonhufvud Architectural Photography

We borrowed the forms of some local plants in Shanghai, and then hand-drew several distinctive paintings, and finally transformed them into the long-established Woolen Needlepoint Tapestry, embroidery technique in Shanghai, to make into the overall wall body of the safe deposit box doors. 

photo_credit Jonathan Leijonhufvud Architectural Photography
Jonathan Leijonhufvud Architectural Photography
photo_credit Jonathan Leijonhufvud Architectural Photography
Jonathan Leijonhufvud Architectural Photography

The unique carousel jewelry display bar table is also part of the ‘Heritage’ theme collection.  The ribbon-like chandelier at the top is a flattened and widened shape of the Woolen Needlepoint Tapestry.  Besides, the jewelry ornaments on the conveyor belt can be rotated, adding a dynamic sense to the space.

photo_credit Jonathan Leijonhufvud Architectural Photography
Jonathan Leijonhufvud Architectural Photography
photo_credit Jonathan Leijonhufvud Architectural Photography
Jonathan Leijonhufvud Architectural Photography

The entire shop uses a lot of interwoven line elements and red and green colors, which is our interpretation of "Woolen Needlepoint Tapestry".  Visitors who walk in here would feel like that they were in nature among flowers and plants, selecting the jewelry they want and worthy of being passed down for generations.

photo_credit Jonathan Leijonhufvud Architectural Photography
Jonathan Leijonhufvud Architectural Photography
photo_credit Jonathan Leijonhufvud Architectural Photography
Jonathan Leijonhufvud Architectural Photography
photo_credit Jonathan Leijonhufvud Architectural Photography
Jonathan Leijonhufvud Architectural Photography
photo_credit Jonathan Leijonhufvud Architectural Photography
Jonathan Leijonhufvud Architectural Photography

 

Project credits

Project data

Projektjahr
2021
Kategorie
Geschäfte
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