Dilettante has a strong identity. The clothes from the high-end labels they stock offer the wearer a unique experience; quality, textures, innovative fabrics and cuts and, at times, conceptual considerations that you rarely find in more generic ranges. The store was designed as an extension of this product. It is tactile and distinctive. Architecturally sparse, the space allows the product to take centre stage whilst maintaining conspicuous details reflecting the creative energy in the collections.

Previously the Dilettante fit-out was dark and intimidating. The new fit-out needed to engage the existing audience without excluding others. In practical terms, the store required improved lighting, increased racking, smarter storage, workspaces and customised jewellery and shoe display areas, all of which were integrated in the new design.

This narrow store required delineation and a sense of journey. From the pavement, the nude cragged effect on the façade sets Dilettante up as the orphan on an otherwise relatively traditional retail strip. An entry portal at minimum ceiling height and the partial screening of the façade window creates the affect of passing through a threshold from the harsh Perth sun into a calm, focused scene. The entry is sparse and the ‘work area’ has been set back to allow customers breathing space. Functional sculptures break up the space in order to create individual areas that can be used to create brand stories. The change rooms are generous and calm with soft clear lighting.