In association with Studio Tack, the concept design architect, SWBR is designing the new Inn on the Lake in Canandaigua, NY which will be a re-imagined vacation spot that reminds us of what lake culture is: a paradise of loose plans, bobbing boats, baseball caps, and cold beers. This is a place who’s design motivates guests to quickly establish a “way of life” no matter how long or short their stay.

The design exhibits a confidence in its innocence as it manages to capture ordinary but cherished memories of family summer vacations and spins them into something extraordinary. It’s architecture, a peaceful rendering of traditional modernism, champions effortlessly casual vibes in an elegant and elevated way.

The leisurely comforts promoted in the design are ennobled by traditional methods of good craftsmanship, but in a modern application and setting which will include not only guest rooms, but also a restaurant, bars, event barn, spa, fitness center, pool and sand bar.

Whether it’s a gathering place for locals at the sand bar, a respite for friends and family traveling from near and far, or a night out for dinner, the Inn will be a welcoming first sight to the beautiful Finger Lakes - simple, straightforward, delightfully satisfying.