the pop up designed by PLAJER + FRANZ is kept in bright colours. the open ceiling and the concrete look emphasise the loft character. the removable curtain gives the design a soft and feminine touch. the pop up presents the current kersy strauss women's collection, later the pop up can be flexibly repurposed. PLAJER + FRANZ chose a casual look and feel that emphasises the premium character of the current range as well as that of future collections.