Nhow Amsterdam RAI Hotel will be the main hotel for RAI Amsterdam convention and exhibition centre and a new urban presence in Amsterdam’s rapidly developing Zuidas business district. It is to be the largest hotel of the Benelux, with 650 rooms in total. The complex, including a restaurant, bar, and a live television studio, provides places for work as well as entertainment, also after the opening hours of events in the RAI.

The three shifted triangular volumes of the new Nhow Amsterdam RAI Hotel are a unique addition to Amsterdam’s skyline. The shape of the 91-metre building draws from the triangular advertising column on the Europaplein which was once so prominent on the sit e, but now has been overtaken by the many office buildings that have been erected in its vicinity.

The hotel’s facade is made of aluminum and a filling of glass panels. The building has 24 floors, of which 19 floors are occupied by the hotel, each floor accommodating 24 to 36 hotel rooms. The hotel lobby is spread over two floors, with separately rentable retail spaces on the ground floor and a hotel lounge and bar on the first floor. At the Eastern side of the building, there is space for the loading and unloading of goods, taxi stands, a drop-off for bus passengers and access to the parking in the basement. Its two storey basement will contain 200 parking spaces, technical installation areas and a large part of the so-called "backofhouse” program of the hotel.

The building hosts public and semi-public facilities on its top floors, which are accessible through a lift from the hotel lobby and provide a spectacular panoramic view of Amsterdam. This area, named On Air, includes meeting and conference rooms, lounges and a broadcasting studio, from which a daily television show can be recorded. On Air is accessible both for hotel guests and other visitors.

Nhow Amsterdam RAI hotel further integrates the RAI convention and exhibition centre into the Zuidas, also through the incorporation of the dense flows of pedestrians, cyclists and automoti ve traffic that traverse the site.

The italian style of ceramiche refin conquers amsterdam
After having embellished the interiors of the new headquarters of the EMA, the European Medicines Agency, the Emilian brand is back in the city of canals, decoratingthe outdoor spaces of the Nhow Amsterdam RAI hotel with collections characterised by elegance and practicality. 

In the heart of Amsterdam's Zuidasbusiness district, in one of Europe's main creative areas, CeramicheRefin collections have been chosen to clad the outdoor spaces of the prestigious Hotel Nhow Amsterdam RAI, designed by the famous architectural firm OMA - Office for Metropolitan Architecture. 

All the hotel's terraces were paved with Refin OUT2.0 2cm thick tiles, chosen in the Blue Emotion Flammé Blue 90x90cm size and applied using the raised installation method on supports. The installation of the material, which was a real challenge considering the considerable height, was handled by the Refinretailer Kerastonein active collaboration with Van Beek Tegelprojecten.

The Blue Emotion line, directly inspired by the dark tones of the Belgian Pierre Bleue, carries the charm of a sober surface that is at the same time intimately connected to the material, and is able to convey a strong sensation of quality, cleanliness and resistance, instantly catching the eye of the observer. 

CeramicheRefin'sstoneware is able to withstand sudden temperature changes and wear, is resistant to mould and moss, and is therefore ideal for installation in outdoor environments. OUT2.0, specially designed for outdoor use, guarantees maximum resistance to stress and tensile strength, and is able to fit easily into any outdoor space. 

The three triangular volumes that make up the Nhow Amsterdam RAI were built on top of a transparent plinth and are rotated relative to each other. These rotations have been made above the tenth and seventeenth floors and result in triangular projections up to twelve metre long. A total of six triangular terraces were created on the roof of the tenth and seventeenth floors. 

For the design of the Nhow Amsterdam RAI, OMA was inspired by Het Signaal, the illustrious advertising column located next to the RAI Amsterdam Convention Centre, made of a number of triangular blocks placed on top of each other. With a height of 91 metres, 650 rooms on 24 floors, an event space, meeting and conference rooms and a restaurant, the striking Nhow Amsterdam RAI building is the largest hotel in the Benelux.