We partnered with the French advertising giant Publicis Groupe to reimagine a full floor in their New York City flagship building. The resulting space is a “Clubhouse” for their newly formed creative collective, ‘Le Truc,’ designed to fuel creative potential across the organization and serve as the center of gravity for the creative culture at Publicis. The project is a novel initiative that elevates the unique needs of the company’s professionals, breaking away from conventional structures often defined by agency, department, or client, and instead is designed for and around their creative process. 

Rather than designing for universality, the project’s playground-like landscape offers diverse spaces for ideation. Each area boasts distinct colors, lighting, scales, and functions, encouraging individual creative agency. Whether seeking a tranquil corner or a buzzing auditorium, this project is anchored by choice. The result is an inspired Le Truc collective that celebrates and nurtures the creative instinct.