The team led by OOS won the EDAs planning competition for the Swiss Pavilion at EXPO 2020 Dubai UAE. The concept “Reflections” invites the world to experience Switzerland while traveling and to get to know surprising facets of the country. With «Reflections» the team presents an innovative implementation of the given core messages in space and experience. The body of the building combines tradition and innovation, sketches relationships between Orient and Occident and creates a unique presence.

In terms of content and dramaturgy, «Reflections» is reflected in three acts in which the audience experiences selected facets of Switzerland. In the first act, the audience is already invited in the queue to help shape the facet «typically Swiss» – interactively through the reflection in the mirror.

The journey continues into the interior of the pavilion for the second act. Here the facet «unique experience of nature» is staged. The audience strives towards the dramaturgical climax: they walk uphill through real fog. The moment they emerge from the fog, the surprising view of a mountain panorama is revealed. After traditional and nature-oriented Switzerland, the third act covers the facet «urban and innovative environment». Here Switzerland presents itself both as a workshop and as a showroom for innovations. 

Reflections" presents an innovative implementation of the core messages specified by Presence Switzerland in space and experience. The structure combines tradition and innovation, outlines relationships between Orient and Occident and creates a unique presence: The funnel-shaped mirrored front of the pavilion serves both as a spectacular eye-catcher and as a reflection surface.