10 DESIGN is the Master Planner for the Jefaira development, overlooking the enchanting shores of the Mediterranean on the Egyptian North Coast. The site of 550 hectares stretches 3 km along the seafront with natural beaches and cliffs forming a unique topography. INERTIA Properties’ vision for the project is to create a world class residential and tourism community that is environmentally, socially, and economically sustainable. The ultimate goal is to design a vibrant urban environment with a network of public areas, celebrating the Egyptian culture together with the Mediterranean context. Gordon Affleck (Design Partner at 10 DESIGN) said, “In order to create a truly sustainable development, a wide range of public amenity areas are provided with strong interconnections; these amenities are clearly defined and organized around outdoor spaces which are activated by programs and functions.” Paul Rodgers (Design Director at 10 DESIGN) added, ‘The master plan is designed to locate highly active spaces where the community will benefit most, thereby creating energized spaces and destinations throughout Jefaira. The Master Plan contains 10,000 to 12,000 residential units, supported by a comprehensive and diverse range of community facilities including schools and colleges, a sports academy, swimming pools, and a health and wellness centre.
Extensive tourism facilities are provided including marinas with promenade cafes, restaurants, retail spaces, hotels, and a convention centre.
