Invited by Brazilian designer Alexandre Herchcovitch to design your store in the neighborhood of Shibuya - ku , Tokyo , Japan, Studio Arthur Casas took advantage by the concept of a box - surprise , closed , arouses curiosity and open , reveals only partially what's inside. According to Arthur Casas " Japanese consumers are different from Americans and Brazilians , windows do not draw explicit . They are more exclusivist and curious."

To realize this concept in a building existing and corner, the option was to cover the facade with a structure of Formica. This skin also adds value to the brand as " acts as support for the prints of the designer's creations , which can be replaced with each new collection ." With 18 meters of area and 6.5 meters high the building is a real box mutant .

Its 98.8 m2 is divided into three floors, and a mezzanine exposure to stock.

In the exhibition floors, open tiled walls, working as a support for the accessories and fluorescent lamps have dual function to illuminate the environment and supports for clothes, always seeking to bring focus on the products.