Nendo sets out to encapsulate Athletia’s brand’s values into the interior design; a balance between movement and stillness, inner beauty, and compassion for the environment. Athletia’s flagship store opened earlier this year in Tokyo.
The designers translated compassion for the environment into the use of recycled and biodegradable materials. The flooring is made of flaxseed oil, pine resin, and sawdust.
Waste from a ceramic factory makes up 43 percent of the tiles used for the counter and countertops. Terrazzo surfaces feature crushed and reused glass from Athletia’s defective glass containers.
The completely glazed shop storefront is partially blocked with nine wooden panels that obstruct the view slightly to pique curiosity. The panels are made from birch which was selectively removed in forest thinning operations.
Both the panels and display fixtures are organized in a balancing act to express a balance between movement and stillness.
On the second floor is a space that can hold events like yoga, pilates, and aromatherapy courses.
