Luke Han
Founder/Chief Designer, HOPE DESIGN
Juror, FRAME Awards 2023
"Cover Person of the Year in 2021-2022", Interior Design China
With more than 16 years of cross-industry practices in architecture and space design, Luke Han demonstrates exceptional capabilities in holistic thinking and creative integration. As a strategic consultant, he specializes in delivering comprehensive commercial design solutions to the market. In his design methodology, he continuously refines the "HOPE Design Rules", explores site resources, operational strategies, and humanistic symbols, and associates emotions with nature, striving to craft immersive scenes and experiences that resonate with the public. He is committed to realizing HOPE's vision of "capturing the beauty of nowhere in China".
As a pragmatic idealist, he views the times and industries from a long-term perspective. His interpretation of "design" transcends physical spaces, encompassing identity, communication, narrative, branding, and beyond. To him, the term "audience" expands to include groups beyond consumers or users, encompassingthe nation, the community, or even the society at large. Following the principles of open design logic and value creation, he seeks out objects, people, and things that encapsulate the world's rich variety, forging connections with them, and transforming commercial spaces into destinations that people yearn for.
HOPE DESIGN, founded in Shenzhen by Luke Han, is a comprehensive design consulting brand specializing in the exploration of destination-based commercial spaces. With the ultimate mission of "capturing the beauty of wherein China", wefocuses on the creative integration of architecture, landscape, interior, products, and art, letting people encounter the essence of nature and culture, weaving the smallest and the grandest elements of life into a daily spiritual resonance.
Guided by "HOPE Design Rules", a comprehensive methodology for innovation and success, we conduct systematic analyses, optimize operational modes, establish emotional connections, and unleash the potential for each non-standard project. With expertise in the fields of cultural and commercial tourism, urban renewal, micro-landmarks, and business innovation, we integratediversified business operations and innovative models acrossF&B, residential living, transportation, tourism, shopping, and entertainment, aiming to create new lifestyle destinationsthat offer engagingexperiences.
Adapting to the commercial era that pursues "sustained growth" and embracing the new trajectoryof company development, HOPE DESIGN is dedicated to evolving into a platform for "de-design" extension. Through a cross-region partnership mechanism and strategic collaboration with "external minds", we integrate comprehensive resources to craft iconic destinations in diverse cities. This collaborative approach enables us to co-create value and share benefits with our partners, and inspire thoughtful and fun explorations of potential opportunities in the commercial sector.
