Experienced Designer and Creative Director with a degree in Design from Milan Polytechnic and a solid background in the product design industry. A skilled Designer, Art Director and Director of Communications, she is a consummate Business Development professional, strongly effective in detecting production scenarios and trends, carrying out a design brief and its subsequent coordination.
Throughout her career, she sharpened her ability in product development and identity building, mastering product creative direction and communication, providing both with consistency in each and every phase. Margherita Rui deployed her creative and management skills at every scale, from the design of logotypes to brand identity, products and fair stands. With a design thinking approach.