Located near Marble Arch, Authentic Brands Group's (ABG) new 24,000 sq ft London workspace merges client experience with employee well-being. The project, split across two buildings, features private offices overlooking Hyde Park, open-plan community hubs, and a contemporary showroom space.

The bespoke showroom supports ABG's commitment to luxury and innovation, providing a space for ideas to materialise into tangible experiences.

A neutral palette creates a sophisticated ambience. Light timber flooring, marble surfaces, and plush carpeting blend Soho House warmth with Scandinavian elegance. Bespoke walnut infinity desks and hand-selected artwork further add to the unique and exclusive feel of the space.

ABG’s new workspace sets a new standard for luxury placemaking, an experience-based design in which ABG’s employees will thrive.