For the exclusive use of VIP’s, FDArchitecture had been appointed to design and implement London show room and press office.

All Armani brands are represented in a show room context and as such there is no singular established brand identity to follow, but equally it must remain clearly identifiable as Armani. For this a palette of toned luxuriant and sophisticated materials needed to be selected together with introduction of glass sliding screens system to create visual distinction and division between specific brands areas.