As Henry Singer Fashion Group evolved into a new generation of shoppers, we joined them on their journey to help them bring their vision and history to life. Our vision was to create an environment that reflected the values and history of the brand, acting as a natural extension of the brand story.
Working closely with Henry Singer president Jordan Singer, we absorbed the story of the brand and crystalized it into a tangible shopping experience. With a strong street front presence, this new location would act as an ambassador for the brand. It was critical that the new space had impact and intrigue to make a lasting first impression.
We took the tradition and timelessness of luxury menswear and celebrated its roots with a modern twist. A clean, contemporary gallery-style space serves as a backdrop for accented luxurious details, allowing the clothing to be the focal point.
Approaching retail as theatre, we highlighted the tailoring process with a glass-fronted tailor shop flanked by a library of shirts on either side. Henry Singer celebrates the craftsmanship of tailoring that has been passed down for generations, and we felt this was instrumental to the shopper’s understanding of the quality of Henry Singer’s products.
With advances in digital shopping, it was crucial for Henry Singer to act as an experience hub. The variety of shopping experiences drove the program, and we designed the space with flexibility to transform depending on how the space needed to be used. Large white islands serve as both layout spaces as well as hubs for food and drink during events. The Personal Shopping private fitting room is also home to the Henry Singer Made to Measure program as well as a small cocktail bar for special event fittings.
In keeping with the Henry Singer lifestyle brand, we facilitated a partnership between Henry Singer and Johnny’s Barber and Shop. The barbershop itself is a completely different experience injected into the space. This glowing walnut box offers a luxurious barber experience complete with high-end products offered by Henry Singer. This notion of a one-stop shop for Henry Singer’s clients encourages gentleman to turn to Henry Singer for all of their fashion needs. From custom suits to a fresh shave, Henry Singer’s lifestyle offering keeps their clients looking fresh and stylish from head to toe.
Henry Singer Fashion Group partnered with nationally renowned gallery Trepanier Baer for the stunning art seen in the recently completed flagship store. Further elevating the Henry Singer lifestyle brand, this partnership connects the luxurious clothing and second-to-none service Henry Singer is known for with expertly curated contemporary art, available for purchase to Henry Singer customers. This blend of culture and fashion speaks to the complexity and history of the Henry Singer brand, adding yet another layer to the customer experience.
