Stand oil Shinegae Dept. Centum City

Donggyu Kim

• Architetti di Interni

Stand Oil is a daily bag brand that embraces a timeless and minimalist design philosophy, offering a perfect companion for everyday life. Our brand has established a presence at the Shinsegae Department Store Centum City branch in Busan, South Korea. Given the fierce competition for space within department stores, our strategic approach is as follows:

1. The products should be prominently showcased.

2. The store's ambiance should be instantly recognizable.

3. The central pillar at the store entrance should be skillfully incorporated into the overall design.

The site we were assigned required a side entrance due to the central pillar at the main entrance. This focus on the side entry not only enhances the aesthetic appeal but also eliminates the frontal aspect of the space. By arranging Stand Oil's distinctive identity, characterized by linear and curved furniture forms, diagonally, we not only ensure a visually striking entrance but also craft a dynamic spatial experience. Moreover, to create a more immersive sense of space, we seamlessly integrate curved walls, extending from the brand wall to the counter, storage, and product displays.

In a department store filled with opulence, Stand Oil's store deliberately eschews extravagant elements, instead embracing the brand's minimalistic mood and identity. To ensure that our products take center stage, we've utilized high-luminance, monochromatic art paint for the wall finishes, while the floor treatment, while unobtrusive, introduces a subtle touch of color.

To ensure our bags are displayed prominently, we've employed a modern wall as a background. Furthermore, a repetitive arrangement of lighting details and rhythm on the ceiling creates a sense of density within the space, making it a distinctive feature that identifies Stand Oil from a distance and adds an immersive element to the store. Additionally, directional lighting enhances the dynamic spatial feel, drawing visitors into the store.

When you visit our store, we aspire to provide you with an experience that transcends mere shopping. We aim to redefine everyday life with Stand Oil's unique perspective, allowing you to immerse yourself in our brand's identity.