A concept which is also successful economically. The company has been assessed with a AAA credit rating since 2003 and has never had problems finding financially strong investors. In November 2006 it was sold to the EHB group, and in August 2013 the ownership of Carpe Diem Beds was transferred from the Norwegian Herkules Capital to Hilding Anders. Under the roof of the European market leader and full-range distributor, CBD serves the boxspring premium segment and so, together with Jensen, covers the high-quality sector within the group. The concept team is still being managed by founder Jörgen Thuresson, who has continued to optimize the idea of the maximization of sleeping comfort which he developed with Börje Thuleskär.