5th Avenue Camper Store

5th Avenue Camper Store

Designer
Nendo
Location
5th Avenue, New York, NY, USA
Project Year
2013
Category
Shops


Showrooms
Camper

5th Avenue Camper Store

Nendo as Designers

A new concept for Camper’s larger shops, following on our concept of ‘shoes that walk freely through the air’ developed for Camper’s small-scale shops in cities like Osaka, Paris, San Francisco and Moscow. The design concept for the large shops had faced a consistent challenge: in a high-ceilinged space, to use the upper part of a space with high ceilings. Our new approach was to make white resin models of the Pelotas shoe, a Camper stalwart, then to fully decorate walls with them, adding volume to the space as well as the orderly atmosphere of a storeroom. The shoes catch light pouring through the windows to cast shadows on the walls, giving the space a three-dimensional texture. We’ve created a shop interior with two types of shoes: products and interior materials.

Project team
Designers

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