6060 Center Drive

6060 Center Drive

Architect
Hawkins/Brown
Location
Playa Vista, Los Angeles, CA, USA | View Map
Project Year
2020
Category
Offices
Taiyo Watanabe

New ways of working for content creators

Hawkins/Brown as Architects

A new home for All3Media America, providing space for creative labels and production teams to develop award winning Television shows and media content.

 

Introduction
In response to a new location and an expanding portfolio of production labels, All3Media needed to rethink their existing space to create a more flexible, creative and professional home in the heart of Silicon Beach, Los Angeles.

 

The Challenge
Having previously operated across a single, cramped floor plate, All3Media needed a more space to cater for an expanding collection of companies, greater efficiency and variety of working space and an improved identity to create a new ‘home’ for the brand.

 

The Big Ideas
The renovation doubles the existing commercial area across two floors. The introduction of a large auditorium stair links both levels, not only providing much needed visual and physical connections, but also doubling as a screening space to showcase new material to the whole office.

 

Level 4 acts as the production house – where production teams operate out of shared offices around the building’s perimeter. Open plan desking has been introduced to improve communication across teams as well as increasing efficiency. Dedicated edit bays are located within the heart of the plan – doubling their previous editing capability. A reconfigured reception space creates a more welcoming arrival point at the bottom of the auditorium.

 

Level 5 is home to the corporate and creative activities, with production labels housed in their own glass fronted offices, with shared meeting and huddle rooms clustered around the central core. A large social space connects with the auditorium to provide a focal point for the exchange of ideas and social discourse.

 

Working From The Inside Out
The renovation offered the opportunity to create a new identity for All3Media. The introduction of a sophisticated color palette across both floors, as well as new lighting, custom furniture, patterns and signage create a contemporary aesthetic that is seen as a new home for the American arm of the business.

 

"Hawkins\Brown took the time to really understand our business and how we operate to create a flexible and innovative creative hub, brimming with style and personality. We are extremely excited to show off our new space to clients and our staff are loving it!" - David Swaby All3Media America

Featured Projects
Latest Products
News
Snøhetta brings a modern vision to the remote historic hotel Finse 1222
27 May 2022 News
Snøhetta brings a modern vision to the remote historic hotel Finse 1222

At the very highest point of the Norwegian Railway track and only accessible by train, you will find... More

New Novartis Pavilion in Basel features a distinctive zero-energy media facade
27 May 2022 News
New Novartis Pavilion in Basel features a distinctive zero-energy media facade

The Novartist Pavilion by AMDL CIRCLE is a new exhibition, meeting and event centre at the Novartis... More

Immersive Golong Wormhole visually represents the transformative nature of a beauty and wellness brand
25 May 2022 News
Immersive Golong Wormhole visually represents the transformative nature of a beauty and wellness brand

In Hangzhou, China, the Golong Wormhole by PINES ARCH is an experimental space for events and exhibi... More

Villa RS by JUMA Architects employs charred wooden cladding and horizontally oriented planes to blend with the Belgian landscape
25 May 2022 News
Villa RS by JUMA Architects employs charred wooden cladding and horizontally oriented planes to blend with the Belgian landscape

In the Flemish Ardennses, Villa RS by JUMA Architects is situated in a picturesque landscape with ch... More

Kindergarten for Llubi expresses in built form two converging patterns from its landscape context
24 May 2022 News
Kindergarten for Llubi expresses in built form two converging patterns from its landscape context

In the small Mallorca town of Llubi, this new kindergarten by Aixopluc Architects is located on a pe... More

25 best architecture firms in Mexico City
23 May 2022 News
25 best architecture firms in Mexico City

Mexico City is home to a number of outstanding, epoch-defining architectural firms. Its contemporary... More

New Singer Museum wing by Bedaux de Brouwer Architecten offers a balanced experience of art, architecture and garden
22 May 2022 News
New Singer Museum wing by Bedaux de Brouwer Architecten offers a balanced experience of art, architecture and garden

In Tilburg, NL, the new Nardinc wing of the Singer Museum by Bedaux de Brouwer Architecten houses th... More

Al Naseej Factory: A woven architecture that celebrates local craftspeople
22 May 2022 News
Al Naseej Factory: A woven architecture that celebrates local craftspeople

Located in Bani Jamrah, Bahrain, the Al Naseej Factory by Leopold Banchini is a textile weaving faci... More