• Pops of hues, a modern persona & a chic identity are lyrical counterparts of the design scheme at the G Pulla Reddy retail project. The reimagination of the design identity of a monumental franchise comes with its own share of creative challenges.
• The key impetus that drove the vision for the outlet stemmed from the desire to completely transform the look & feel exuded by the space while keeping the essence of the brand intact.
• The retail space has been interpreted as a classic cum neoteric arcade layout that is a mélange of pastel pink & yellow hues, metallic nuances & doses of green that give the store a patisserie-like impression. The revised material & color palette of the venue has been designed in order to resonate with all age groups & give the built space a timeless yet nascent quality.
• The Architect’s vision was centered about bringing a space into existence that had the touch & feel of an ambience that could hit off the right notes with all its while making way for newer sensibilities that are here to stay.
• The studio needed to envision a design scheme that ensured that the functionality & essence of the space is uncompromised while bringing to life adifferent physical facet of the design.
• The revamped look & feel of the space needed to be the flagbearers that could give the design a stark presence in the city’s retail & hospitality circuit. The franchise has held a very precious spot in the memories of the city dwellers for over 70 years & with a creative and branding makeover of this magnitude, the responsibility of executing a cohesive design in a competitive retail space was monumental.

Material Used:

1. Grey ceramic tiles – Flooring

2. Tandur stone - Flooring

3. Brass – Carpentry details and display unit cladding

4. Wiremesh – Ceiling frame detail

5. Granite stone- Storage counter top

6. MS sheets –Display unit shelves