The aesthetic of this retail project makes it a standout study in unique, destination design. A retail store for the internationally lauded and cult Swedish fashion label Acne Studios – H&E worked as the Executive Architects alongside their in-house Design team to deliver a retail expression and experience that truly stands apart within this sector.

The unusual CBD corner site was used to enhance notions of anti-retail – that is, to augment usual design considerations presented by most in this space in not ‘shouting’ about the store’s presence. The interior L-shaped design is a study in minimalist restraint – luxury finishes such as off-white, terrazzo flooring and a muted interior colour palette allowing clothing to dominate and become the hero, as lit by ‘mushroom’ down lights (627 in total).

A dramatic design concept that has been highlighted internationally, the King Street store exemplifies and heightens Acne Studios’ highly-engaging and minimalist sartorial executions.

Team:
Architects: H-E Architects
Photographer: Richard Glover