As a female president, Rika Yajima started this company as a student entrepreneur with NOSIGNER, where we were responsible for running side by side for the total design direction. In the seven years since its' foundation, we received business awards such as APEC BEST AWARD as a social enterprise representative of Asia, including many design awards such as Good Design Award. It has been widely recognized as one of the most famous cases for traditional industrial social businesses in Japan and continues to create new markets for children within traditional industries.

We designed the shop space of "aeru Meguro," the  first directly managed store for "aeru." It is a small 53.26 square meter store, designed around a large mobile shelf that responds flexibly to changes throughout the seasons and changing circumstances. Eight-tiered shelves with various heights turn like a fan centering at one point, and as a matter of course, can become a desk or a bench, changing according to the situation, a space full of Japanese craftsmanship works.

Material Used :
1. Facade cladding: Used the original material which was already in the building 
2. Flooring: Poaching finish, Used the original material which was already in the building, Oyama Lumber
3. Doors: Urethane coating (clear), Used the original material which was already in the building , Used the original material which was already in the building
4. Windows: Used the original material which was already in the building
5. Roofing: RC frame, Used the original material which was already in the building , Used the original material which was already in the building
6. Interior lighting: Light fixture spot (OSO47034), Brand: Odelic
7. Interior furniture: Used the original material which was already in the building