Set in the central square of the city of Valenciennes, the new pastry store contributes to an already strongly heteroclite context.
We have imagined a pure and transparent facade to reveal all decorative elements of the brand, making it unique in form and expressive in identity.
A silk box that displays the movements and activities which are happening inside.
« making the architecture vanish to showcase the brand experience »
Client: Aux Merveilleux De Fred
Location: Valenciennes, France
Status: Completed
Area: 280 M2
Team: Matthieu Boustany, Benoist Desfonds
Photographer: David Cousin-Marsy
Year: 2020 - 2021
Program: Retail
LOCAL is helping the brand Aux Merveilleux de Fred France to implement their concept at a national scale, with 10 stores open since 2020.
In city centers, train stations or shopping malls, we have gathered a qualified team of over 30 companies and partners.
