Authentix, located in Pomona CA, is a custom sneaker boutique designed to create flexibility while accommodating the client's budget and timeframe. This custom display system allows for the client to easily create multiple configurations as needed. Beginning with a simple interaction on Instagram, an LA sneaker boutique hired the UP studio to design a new space from their Brooklyn studio. After developing the concept, and presenting via Skype, the millwork was digitally engineered by a fabricator in Lexington, KY. The team was then able to have the pieces cut and assembled to spec in an LA shop and installed on-time and on-budget.

The display of product was centralized and broken down into five custom, modern 8' x 8' units which juxtapose the raw, historic space. Each unit rotates 360 degrees, allowing the space to be easily customized. The skin on each unit is based on the Golden Section and conceals necessary storage while still maintaining display areas in the optimum shopping zone. With the display being centralized, the perimeter walls are free for local artists to display their work.