the store or the usual market as the daily venue in town is for everyone the symbol of exchanging news, fragrances, flavors, emotions… it’s the place to get a real cultural pulse or a vitaminizing sensorial experience.

B4 is the place where like at the market we are assaulted by a multitude of objects, colors and materials vibrated by the light of the moment that open our senses towards a possible revealing feel. the visual, auditory, olfactory and gustatory emotions display here one by one into a “garden” of experiences, touching the “explorers” within us in the context of the new Bucharest urban landscape…