OFFICE 313 was approached by beautique to design its latest store. Situated in a relatively popular and busy city center , Beautique latest branch seeks to serve a new set of clients that enjoy the vibrant city life..By situating it in a busy part of the city, the design presents itself as trendy, chique alternativethat seamlessly fits into the urban fabric. Working with a relatively unusual layout, the main challenge was to construct a space that simultaneously provides harmony and space fluidity whilst also respecting privacy.

The main design challenge was to lay out all the functions in a way that made sense both aesthetically and programmatically. This was unusually difficult due to the unusually long and narrow space layout.Following a series of iterations, we developed a sequence of vaults that promote function whilst also delineating each specific space.

The essence lies in designing a space that would fall in line with beautique’s existing branches. The project acts as a response to the programmatic and morphological requirements of the space. By using the trees as main elements, this allowed us to utilize the longitudinal space and provide a defined experience. By doing so, this results in one seamless uninterrupted space whereby both clients and employees can enjoy the immersive beautiqe experience. The project articulates three main areas: Reception, acrylic tables, Nail treatment stations and hair stations .All-in-All, the project truly embodies all of beautique’s ideals and devotion to detail.

Team:

Designers: Office 313

Lead Architect: Bashayer Al Ahmad

Construction: G R A P H

Photographers: Duaij Allaho, Mohammad Taqi Ashkanani