BEKR Pavilion
Jean Araya G.

BEKR Pavilion

MCR+JAG as Architects

The pavilion is developed as a collaboration for the Ideograma, the office who carry Henkel's corporate communication, in order to shape the participation of Bekron/Bemezcla as sponsor of the “Building of the Year+”, organized by Archdaily. The event this year took place at the amphitheater Pablo Neruda located on the San Cristobal Hill in Santiago, Chile.

 

The basic condition for these interventions –in which the sponsor invests, but is not a philanthropist– is simple: it’s a matter of brand positioning. Unlike the construction fairs, where the stand of each brand is the focus of attention, this event is a party, so in order to have an active presence the intervention needs to be able to make a place in which the party can unfolds.

 

To make such a place we proposed a kind of foyer: a space that belongs to the event, and not to the hill, simple enough not to be the focus of attention, but still memorable.

 

In terms of design the attention was mainly put into designing the errors, that is, to review all decisions in order to gain some margin of action there where things could go wrong. By working this way we achieve to manage the margins of uncertainty and to avoid a share of frustration.

 

At first, for example, we thought to mount the wooden ring perfectly horizontal, but we quickly realized that this meant that the lifting slings should be fixed to the ring, predefining their distances to then tense them separately, which was very difficult to execute on site. We also knew that, even if we did so, any mistake, since it was an ideal position, would be noticeable. This led us to think an inclined position. A crooked ring will always be that. You can not fail.

 

The pavilion, a few meters below the party, remained lit all night. At times someone went there to get distracted, stayed a few minutes and went back up. The next day, at afternoon, it was unmounted and taken to a warehouse, where it rests waiting to be mounted again.

 

Material Used :
1. Plywood e=9mm (1+1) – Wood structures
2. Synthetic enamel painting color=white – Paint and finishes
3. LED Linear tube L=600 mm 3000ºK – 900 lm – Lighting
4. Textile slings width=2“ – Textile structures
5. Steel Structure (different shapes and sections) – Metal structures
6. Bekron/Bemezcla bags counterweight=100 Kg. – Mass structures

Read story in Español

Project Credits
Architects
Product Spec Sheet

Project Spotlight
Product Spotlight
News
Bučina Cottage is inspired by traditional construction of timber houses in Czech Republic
23 Feb 2024 News
Bučina Cottage is inspired by traditional construction of timber houses in Czech Republic

Designed by Prague-based architectural studio ADR, Bučina Cottage is a contemporary residence for th... More

Herzog & de Meuron bases SIP Main Campus on the concept of a courtyard house
22 Feb 2024 News
Herzog & de Meuron bases SIP Main Campus on the concept of a courtyard house

International architectural practice Herzog & de Meuron has completed SIP Main Campus, a large-s... More

10 public buildings that rely on natural ventilation
22 Feb 2024 Specification
10 public buildings that rely on natural ventilation

The climate emergency necessitates an approach to architecture that looks at all aspects of a buildi... More

Student residence reflects former industrial heritage and character of Poblenou, Barcelona
20 Feb 2024 News
Student residence reflects former industrial heritage and character of Poblenou, Barcelona

Barcelona-based architecture and urbanism firm JPAM has completed a student residence in the 22@ dis... More

25 best natural wood facade cladding manufacturers
19 Feb 2024 Specification
25 best natural wood facade cladding manufacturers

Exterior wood facade cladding is a textured, natural material that makes a strong aesthetic statemen... More

Studio Razavi Architecture designs a Parisian apartment building that promotes urban densification
16 Feb 2024 News
Studio Razavi Architecture designs a Parisian apartment building that promotes urban densification

Paris-based Studio Razavi Architecture has completed 93 Petit, a residential apartment building in t... More

Detail: The planned disassembly of a temporary wooden sports hall in Zurich
15 Feb 2024 Detail
Detail: The planned disassembly of a temporary wooden sports hall in Zurich

Swiss architectural practice Itten+Brechbühl AG (IB) has completed the “Sporthallenp... More

25 best architecture firms in Dubai
14 Feb 2024 News
25 best architecture firms in Dubai

Innovation and futuristic vision define architecture in Dubai. The city's skyline, a panorama of tow... More