Bonaveri, a fan of Pucci

Bonaveri, a fan of Pucci

Designer
Chameleon Visual
Location
Florence, Metropolitan City of Florence, Italy | View Map
Project Year
2018
Category
Exhibitions

Sculptures
Lapo Quagli - Lorenzo

Bonaveri, a fan of Pucci

Chameleon Visual as Art Direction

A major exhibition at Palazzo Pucci, celebrating the heritage and skill of two of Italy’s historic brands: brought together in an unique display of visual charm.


Emilio Pucci and mannequin pioneer Bonaveri come together during Pitti Immagine Uomo to celebrate history and innovation in an exhibition exploring collective creativity and craftsmanship. Palazzo Pucci in Florence will be the venue for the event held from the 12th until the 15th June. Bonaveri, through its own artisanal skill will tell the story of Emilio Pucci’s heritage and future. Bonaveri’s mannequins and bust forms become the leading characters in a series of installations that explore the Pucci universe, demonstrating the brands significant role in the visual arts.


Bonaveri and Pucci have commissioned Emma Davidge - Creative Director of Chameleon Visual - to create an exhibition which leads the viewer through a series of installations that marry the aesthetic of each brand. The journey through the exhibition highlights Pucci’s design principles set against the unique interiors and renaissance architecture of Palazzo Pucci.


The courtyard hosts a number of over-sized mannequins and one of Bonaveri’s ‘Schläppi Giants’ wrapped in Pucci’s iconic ‘Vivara’ print. On the second floor of the Palazzo is Pucci’s immense colour library where a series of velvet coloured mannequins wear select accessories from the Pucci archive. The story continues with a homage to Pucci’s continuing quest to enable the freedom of movement, told in a humorous installation of wind-swept black and white archival Pucci prints. The ‘Sala Bianca’, the legendary palace ballroom, hosts a series of ironic installations that reflect the five material elements adopted by Pucci during his career.


Bonaveri’s artisanal excellence is on display on the ground floor of the Palazzo. Previously the home of the Emilio Pucci embroidery ateliers, this area reveals the inner workings of Bonaveri’s skilled creative team. Divided into three chapters; The Cutting Room; The Sewing Room and The Miniature Workshop – the rooms are complete with an in-house atelier where Bonaveri’s artisans bring the Pucci mannequins to life.


The journey ends with a visit to Marquis Emilio Pucci’s studio, where personal memorabilia are displayed, leading to the fitting room where a group of baby mannequins are watching over the spectacle of archived pieces. This project is the result of a conversation between Emma Davidge, creative director of Chameleon Visual, and Laudomia Pucci, who wanted to create a contemporary and innovative exhibition that reflects the rich history and savoir-faire shared between each Maison.


“It’s always surprising how Florence and Pitti makes us celebrate fashion in creative ways. The marriage between history and innovation is deeply rooted in Florentine culture and that is why we decided to celebrate the history of our brands through a disruptive and unexpected way where we bring Pucci’s and Bonaveri’s best kept secrets to life!”. – Laudomia Pucci


"Bonaveri, a fan of Pucci” is an opportunity to cast light on the talent and expertise of artisanal skills that have contributed to the ‘Made in Italy’ brand. The craftsmanship that exists in companies like Pucci and Bonaveri manifests itself in the ability of men and women to create beauty; this is the true spirit of our exhibition " – Andrea Bonaveri

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