The project was created for the founder of the BUA brand, who is actively developing two directions— everyday wear and homewear. The showroom’s aesthetic was closely connected to her personal style and visual identity, so the interior needed to reflect both the client’s character and the individuality of the brand.

Initially, the client wanted the showroom to be bright, unconventional, and memorable, while still remaining functional and comfortable for customers.
There were no specific references or visual examples provided — the process was creative and intuitive.

The color palette and spatial solution were designed to create a unified environment that brings together two brands: a dynamic, urban women’s everyday clothing line and BUA Cosy homewear (intimate, feminine, and уютный). At the same time, the goal was to preserve the individuality of each direction and maintain harmony between them.

Team:

Designer: Darina Irzhanova
Photographer/Stylist: Mila Lototskaya