Bushwick Generator
Viewpoint Studios

Bushwick Generator

HWKN as Design Architect

HWKN’s Bushwick Generator is a new office campus that embodies the neighborhood's energy and tradition of disruptive entrepreneurship outside and in. With it, Matthias Hollwich and his team at HWKN designed a bold new building that gives shape to the area's creative spirit and relentless drive, offering a hub for the innovative companies that call Brooklyn home. 

Bushwick’s dynamism is rooted in its history as a manufacturing district, so Hollwich chose to keep the light-industrial buildings that existed on site and use them as part of the new building’s foundation. To this base, Hollwich adds a sculptural, gem-like volume in brick that introduces a vertical focal point in the neighborhood and encloses 400,000 SF of state-of-the-art workspace. By maintaining and building atop the existing urban fabric, The Generator injects new life into the context while preserving the distinctive grit that lends the area its character and edge. The result is a new icon for Bushwick that reimagines the neighborhood’s traditional forms and materials in forward-looking geometries, embracing the area’s heritage while paving the way for its future.

The Generator truly is a campus, an amalgam of community, novelty, and authenticity. It is the antithesis of the sterile Silicon Valley office park. To create working environments that are as lively as the exterior form, Hollwich rethought how an office building could relate to its surroundings. Rather than sealing the building off from the neighborhood, the design invites its energy inside with areas for public programming. These spaces can be used for exhibitions, performances, and social events, bringing together office tenants with community members in a bustling center that offers something to tenants and Bushwick locals alike. To further open the building to the street, Hollwich slices a corner off the existing light-industrial structures at the base, creating a striking triangular entrance that continues the faceted geometry to the ground plane and carves out space for a sidewalk plaza. Above, a landscaped outdoor terrace activates the area where the rectangular base meets the vertical gem, offering a unique amenity that can serve as a breakout space, an informal meeting area, or a venue for public events. 

Inside, the octagonal floor-plates can be flexibly subdivided, allowing the building to host businesses ranging from nascent startup-ups, makers, and growth-phase companies to established industry leaders. This fosters a diverse commercial ecosystem where companies can collaborate creatively and inspire one another. Throughout, the building’s form generates distinctive interior work environments with 270-degrees of exposure, flooding each floor with sunlight and opening up panoramic views over Brooklyn and Manhattan. 

Project Credits
Design Architect
Landscape Design
Structural Engineer
Product Spec Sheet

Project Spotlight
Product Spotlight
News
Student residence reflects former industrial heritage and character of Poblenou, Barcelona
20 Feb 2024 News
Student residence reflects former industrial heritage and character of Poblenou, Barcelona

Barcelona-based architecture and urbanism firm JPAM has completed a student residence in the 22@ dis... More

25 best natural wood facade cladding manufacturers
19 Feb 2024 Specification
25 best natural wood facade cladding manufacturers

Exterior wood facade cladding is a textured, natural material that makes a strong aesthetic statemen... More

Studio Razavi Architecture designs a Parisian apartment building that promotes urban densification
16 Feb 2024 News
Studio Razavi Architecture designs a Parisian apartment building that promotes urban densification

Paris-based Studio Razavi Architecture has completed 93 Petit, a residential apartment building in t... More

Detail: The planned disassembly of a temporary wooden sports hall in Zurich
15 Feb 2024 Detail
Detail: The planned disassembly of a temporary wooden sports hall in Zurich

Swiss architectural practice Itten+Brechbühl AG (IB) has completed the “Sporthallenp... More

25 best architecture firms in Dubai
14 Feb 2024 News
25 best architecture firms in Dubai

Innovation and futuristic vision define architecture in Dubai. The city's skyline, a panorama of tow... More

B-architecten designs a multifunctional sports complex with indoor cycling track in Flanders
14 Feb 2024 News
B-architecten designs a multifunctional sports complex with indoor cycling track in Flanders

Wielerdroom Heusden-Zolder is a multifunctional sports complex with a 250-meter indoor cycling track... More

10 workplaces that use sandwich panels in their construction
13 Feb 2024 Specification
10 workplaces that use sandwich panels in their construction

A sandwich panel is a construction material that is typically made up of three layers to form a comp... More

MVRDV designs a coral-inspired 3D printed facade for Tiffany & Co. using recycled fishing nets
13 Feb 2024 Innovations
MVRDV designs a coral-inspired 3D printed facade for Tiffany & Co. using recycled fishing nets

MVRDV has designed a unique coral-inspired 3D printed retail facade that uses ocean plastic for the... More