Project Name: CA Esports Flagship Store
Location: Chengdu, Sichuan Province, China
Built Area: Approx. 700 sqm
Client: Chengdu CA Technology Company
Architect: Epiphany Architects
As the global esports industry surpasses $1 billion in annual revenue, gaming has emerged as a cultural phenomenon with increasingly diverse forms of engagement. Founded in 2025, CA Esports aims to provide the public with professional-grade gaming and competition spaces, while offering game developers a platform to interact with players and peripheral manufacturers a venue to showcase and sell their products, seamlessly integrating entertainment, technology, and commerce.
In response to the rapidly evolving and high-potential esports market, CA Esports collaborated with Epiphany Architecture to create a cutting-edge esports hub. The facility not only enhances accessibility to competitive gaming but also bridges the gap between amateur players and professional esports, fostering deeper interactions among developers, players, and audiences.
The flagship store is strategically located beside “East Memory” in Chengdu, adjacent to the city’s largest pedestrian shopping street. As the brand’s inaugural flagship store store, it caters not only to dedicated esports enthusiasts but also to casual players and after-work visitors, offering a unique destination where gaming, social interaction, and immersive experiences converge.
The interior design concept is based on an “Otherworldly Experience,” using a combination of metal mesh, steel panels, and dynamic lighting to create an immersive, virtual reality-inspired environment. Upon entering, visitors are transported from the everyday world into a hyper-real space that fully engages the senses. Advanced audiovisual systems, digital screens, and programmable LED lighting adapt to different games and events, enhancing both atmosphere and interactivity.
At the entrance, “The CA Terminal” functions as both a retail and exhibition space, displaying professional keyboards, mice, peripherals, and a wide range of gaming merchandise. Inside, the facility features a professional 5v5 competitive arena, multifunctional lounges, and private rooms to accommodate diverse player needs and activities. Complementing these spaces is “More U”, a café and dining area providing an integrated leisure and gaming experience.
The project spans approximately 700 square meters and is equipped with 99 high-performance gaming stations, available for competitive play during tournaments and open to the public at other times. The venue has collaborated with major gaming and peripheral brands such as Tencent and Zowie, and has hosted themed events for popular titles including Valorant and Delta.
Beyond serving as a competitive arena, the flagship store emphasizes the cultural and social value of gaming. Every element—from spatial organization and circulation to lighting and material choices—has been carefully designed to create drama and immersion. High ceilings, layered functional zones, and flexible spaces allow the venue to host a variety of events, from small-scale experiences to medium-sized tournaments.
Looking ahead, CA Esports plans to expand its network of esports venues and large-scale competition centers, integrating competitive gaming and virtual entertainment into everyday life. By connecting players, developers, and the public, CA Esports seeks to transform gaming from a purely recreational activity into a shared cultural experience. The Chengdu flagship store serves as a pioneering model, offering players a competitive environment while creating an immersive world that fosters imagination, creativity and community engagement.
CA 电竞旗舰店
随着全球电竞产业年收入突破 10 亿美元，电竞已成为一种文化现象，并呈现出日益多元的形式。CA 电竞成立于 2025 年，旨在为公众提供专业级的游戏与竞技空间，同时为游戏厂商打造与玩家互动的平台，为外设厂商提供展示及销售渠道，实现娱乐、科技与商业的有机结合。
面对快速变化且潜力巨大的电竞市场，CA 电竞与直现建筑合作，打造了一座尖端电竞中心。该中心不仅提升了竞技游戏的可及性，还在业余玩家与职业电竞之间架起桥梁，促进厂商、玩家与观众之间的深度互动。
旗舰店选址于成都市东郊记忆旁，临近成都最大的商业步行街。作为品牌首家旗舰店，它不仅满足核心电竞爱好者的聚集需求，也为普通玩家及下班后的休闲人群提供了独特的社交与娱乐空间，成为集游戏、社交与体验于一体的目的地。
室内设计以“异世界体验”为概念，通过金属网、金属板与灯光的巧妙组合，营造沉浸式虚拟现实氛围。访客一踏入场馆，即仿佛穿越日常世界，置身于高度感官化的超现实空间。先进的影音系统、数字屏幕及可编程 LED 灯光可根据不同游戏或活动进行灵活调整，强化空间氛围与互动体验。
入口处的 “The CA Terminal” 兼具零售与展示功能，陈列专业键盘、鼠标、外设及丰富的游戏周边产品。馆内设有专业 5v5 对战区、多功能大厅及私密包间，可满足不同玩家及活动需求。同时配备 “More U” 咖啡餐饮空间，实现休闲与竞技的一体化体验。
旗舰店总面积约 700 平米，配备 99 套高性能电竞设备，比赛期间供选手使用，非比赛日向公众开放。场馆已与腾讯、卓威等知名游戏及外设厂商合作，并承办《无畏契约》《三角洲》等热门游戏的主题活动。
成都旗舰店不仅是竞技场所，更强调游戏的文化与社交价值。通过空间布局、动线规划、灯光和材质的精心设计，营造戏剧性与沉浸感。高挑天花、层次分明的功能区和灵活空间，使场馆能够承办从小型体验到中型赛事的多种活动。
展望未来，CA 电竞计划拓展更多电竞馆及大型赛事中心，将竞技游戏与虚拟娱乐融入日常生活。通过连接玩家、开发商与公众。CA 电竞致力于将游戏从单纯的娱乐形式发展为共享的文化体验。成都旗舰店作为先行示范，不仅为玩家提供竞技空间，更创造了一个探索想象力、激发创意与社群互动的沉浸式电竞世界。
